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The Power of Free Ezine Advertising
By Gauher Chaudhry

One of the best ways to test an ad for any of your products or services with minimal risk is advertising in ezines that offer free classified ads. This eliminates any financial risk and the only investment is your time.

Although your ad may not pull results as good as if you had purchased a top sponsor or solo ad, at least it will give you an idea on how your ad copy will perform when you decide to invest money into paid ezine advertising.

There are literally hundreds of ezines that will give a you a free weekly ezine ad for just being a subscriber. This requires a bit of effort and time but will ultimately benefit you in the end.

Below is why advertising in free ezines is better than other online marketing options.

1. Banner advertising is in a serious decline. Most people have become immune to banner ads and click-thrus have dropped to as low as 0.3 of a percent!

2. Free-for-all-link sites simply do not work. With so many auto submission tools available, most people do not even see your link.

3. Free classified sites on the Internet have met the same fate as free-for-all link sites because of auto submission software.

4. Setting up a web page is a good idea, but amongst the 13.5 billion other web pages, you have to do a lot of convincing for someone to come to your web site.

Email marketing is the number one marketing tool because it does not require any action on behalf of the reader.

Everyone checks their email, so when you post an ad in an ezine, chances are a lot better that it will get read versus other online marketing venues.

Of course, not all ezine are the same. That is why it is important to track your ezine ads in order to determine which ezines are the most effective in advertising in.

It is easy to track your responses. All you have to do is enter a special code to your URL.

For example:

When you access your web logs, you will be able to see which URL has been clicked on the most.

Another important item to remember is that you should only place your ezine ads in targeted ezines. There is no point in putting ezine ad for your "cat cleaning course" in a ezine catered to turtle owners.

One of the best resources to find where you can get free advertising is "Free eZine Ad Solution 2002", which was released just last month.

Here you will find a number of ezines that offer free weekly classified ad placement with a combined circulation of over 440,000 readers.

That means you can test your classified ad out every week to 440,000 readers without spending a dime!

To pick up a copy of this great marketing resource, just go to: http://www.freecoolcash.com/cgi-bin/lnkinlte.cgi?l=ezine

Copyright 2002 by Gauher Chaudhry

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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