ICBS, Inc., Webdesign, development, maintenance, and web hosting

Custom Search

ecomhelp.com home
Internet Business
website design
website promotion
health links
stress management

Entrepreneurism Bible.com Links

entrepreneurismbible.com home
general business articles
business marketing/promotion
customer service, CRM
joint venture
financial management
general and inspirational
inspirational articles
legal resources
non profit
Patents, trademarks, intellectual property
miscellaneous links

5 ways to get more results from your web copy

by Vanessa Selene Williams

1) Don’t just emphasize benefits. Emphasize value as well.

Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump up the copy with some value in dollars and cents.

Announcing Popcorn Facials. An innovative new scrub that uses the exfoliating power of popcorn to smooth away your wrinkles and dead skin cells. With Popcorn facials, your skin will look sexier, younger, not to mention yummier in a matter of days instead of weeks. Best of all, as a new customer, you’ll receive this popcorn facial mask for only $4.95…that’s an astounding $10 worth of savings.

2) Keep it short. Keep scrolling to a minimum.

The more they have to scroll, the more customers you’re likely to lose. If you have long pages of copy and pictures, consider breaking it up into separate pages. Or, you can place internal links within the copy. Alternatively, you can place a table of contents at the beginning -- Anything that’ll keep your customers from strolling because of excessive scrolling.

3) Be eye-friendly.

Nothing instills eye fatigue like a block of seemingly endless black and white text. You can beat this by including bullets, pictures, indented paragraphs, etc. White space breaks your copy into more manageable chunks.

Your reader will be grateful and more likely to read your copy because the task won’t seem as daunting.

4) Get attention with your headlines.

Think of your headlines as shortcuts. At first glance, these informative nuggets should give your customers a one-sentence summary echoing your customers' thoughts, “How does this benefit me?” Without the headlines, your readers will be likely skip over the most important information in your copy.

5) The golden rule of copywriting...Tell them what to do!

A necessity, it may seem pushy but a call to action is a must needed statement in your copy. It should tell the reader not only what to do, but also how to do and when to do it.

For instance, instead of saying click here say, “visit this site today for the latest advice and best tips on how to lose 5 lb in less than a week…” The more specific you are the better.

Related Articles:

Writing Your Body Content
It is said that search engines like to see a certain amount of words in the body of your html page. That is true, if you don't have a certain amount of words in the body, then that page will not be considered a viable page.

Search Engine Crawlers and Dynamic Web Pages
There are misunderstandings and confusions in the Search Engine Optimization (SEO) world in regard to search engines indexing of dynamic web pages. It has been claimed that search engine spiders don't index/crawl dynamic web pages well. This statement is only half true.

Concrete Content: The Foundation for a Successful B-to-B Website
Let's face it; no one comes to your website to ooh and ah over your pretty graphics. They come to your site because they want something. And that something is the content.

6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. The author describes the importance of each characteristic and tips on how to maximize your potential.

Psychology of Color
When color is used correctly, it can add impact and clarity to your message and highlight important points. When color is used incorrectly, it can compromise your message and confuse your target audience - to the point that they click their way out of your site as quickly as they can.

Vanessa Selene Williams an independent writer who writes for consumer magazines as well as for small businesses and corporations. Visit her online at http://corp.vswilliams.com

[web design home] [ecomhelp home] [ICBS Home]

Website Developed and Hosted By:
International Cyber Business Services, Inc.
Developers of holisticonline.com, 1stHolistic.com, and specialgifts.com
Copyright © 1996-2007, ICBS, Inc. All Rights Reserved.