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It's not a website: It's a magnet!
By Cathy Goodwin

Here are some tips to turn your website into a magnet for attracting visitors, fans and ultimately customers.

1. Certainly you want an attractive website -- but visitors to your site will be drawn in by your content.

2. Search engines pick up odd bits of content. The more content, the more likely you'll be picked up in a search. Some visitors find my site by typing in phrases I tossed off casually, such as "moving with cats."

3. Design your web content backwards, starting with the search terms your future clients use on their surfing expeditions.

4. Post your articles to your website. Include a note, "May be reprinted if my resource box is included," and place your resource box on every article page.

5. Lose the ho-hum, me-too ideas. "Set your priorities." "Divide a project into manageable chunks." "Yawn."

6. Unless you are offering a new-to-the-world service, your potential clients know what you do. They're surfing to answer questions of "How" and "Who."

7. If you offer a personal or professional service, clients will hire your personality, style and expertise. They may actually be turned off by a list of "too good to be true" benefits. Perhaps the worst advice I ever got was, "See what benefits your competitors offer and list them on your site."

8. Be guided by the question, "How do people make the decision to hire me?" Are you a professional service -- or a chocolate chip cookie?

9. Once your site goes online, it will look different. Visitors will send you feedback and you will want to make changes.

Web designers charge for each change. You may have to become a designer or marry your designer to keep your site economical as well as up-to-date.

10. Do clients and web visitors say, "That sounds just like you!" Do your articles get posted and reprinted and even translated into other languages? You can learn to answer "yes" to all these questions. Seek out help and practice as if you were training for a marathon. In a sense, you are.

Related Articles:

How to Make a Winning Home Page
To create a home page that
will rank well in the search engines and attract new visitors once they arrive takes some advance planning. Knowledge of a few key points can make all the difference in the success of your site.

Great Content And Fish
In simple terms,  great site content is information your visitors want or need. It may be a set of drawings, maps, descriptions of how to do things, and so forth. The notion that content must be great prose is nonsense.

Sticky Sites Sell!
It is important to make your web site "sticky" if you want to increase your sales. A "sticky" web site refers to a web site that can keep its visitors on their web pages for a long period of time and also get the same visitor to return for a future visit.

Creating A Web Page That Spells Out Benefits to Customers Effectively
One of the most powerful methods of marketing your products or services on the Internet today is to create a benefits web page. Let's face it, customers are interested in knowing how they will benefit from purchasing your products or services.

Cathy Goodwin's new site, THE WRITING LADY, helps you turn your writing into a Client Attraction Magnet. Visit The Writing Lady for FREE tips to starting attracting business immediately. . Sign up for our free ezine and low-cost tele-workshops at http://www.writinglady.com/

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