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Eye-Popping, Heart Racing, Subject Lines!
By Gauher Chaudhry

One of the most important factors of a successful sales letter is having a powerful, eye grabbing headline. With email marketing, you have to go one step back and first create a snappy subject line in order to get your email opened.

Internet users receive tons of email messages everyday not to mention all the spam in their inbox and it is up to you to create an eye catching subject line so that they do not scroll past your message.

You need to make your email stand out from the rest.

This also goes for ezine publishers who maybe finding it hard to have their ezines read amongst the rest of the competition. There are many lousy ezines out there, so you need to set your ezine apart from the rest.

You should include your ezine name in the "from" field to separate yourself from spam emails, but at the same time, posting your ezine name is simply not enough. You need to put interesting, provocative, compelling, eye-popping, subject line to get your readers to read your ezine.

With my ezine, Cool Cash, I usually include the issue number and the name of the article that is in the issue.

Spammers are always looking for ways to outsmart people. I have seen downright dirty tactics used by spammers to get people's attention.

For example, when you receive money from someone via Paypal, you will receive an email from PayPal with subject line "Notice of Payment Received." I used to get quite excited when I would see this in my inbox because I knew that I had made a sale.

You can imagine my surprise when I opened an email with this subject line assuming it was a sale made only to have it contain a spam message. Did the spammer get my sale. Of course not. It only made me more angry.

Here is another example I came across the other day.

I received an email claiming to be from BlueMountain.com telling me that I had received a greeting card from someone. But lo' and behold, when I clicked on the link it took me straight to a spammers site.

Spammers have gotten so dirty that they now pretending to be reputable companies like PayPal or Bluemountain.com.

When you are launching an email campaign, these are the type of people you will be up against when you are fighting for your reader's attention.

Here are examples of a lively and lifeless subject lines.

Cool Cash / 02/24/2002 / (((Cool Cash Ezine - Issue #221: Eye- Popping, Heart Racing, Subject Lines! )))

gauher@freecoolcash.com / 02/24/2002 / This weeks issue

Which would you open first?

With so much spam on the Internet, you should also concentrate on making your email *not* look like spam. Don't make outragous claims in your subject line like "$50,000 in 30 days."

You might have the greatest headline and a killer sales letter that converts 25% of readers into sales, but without getting your email message opened, it really doesn't matter.

Copyright 2002 by Gauher Chaudhry

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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