by Craig Lock
"The next information revolution is well under way...It is not
a revolution in technology, machinery, techniques, software, or speed. It
is a revolution in CONCEPTS." (Drucker, 1998) "
"Money is what fueled the
industrial society. But in the informational society, the fuel, the power, is
knowledge. One has now come to see a new class structure divided by those who
have information and those who must function out of ignorance. This new
class has its power not from money, not from land, but
from knowledge." - John Kenneth Galbraith
"The future belongs
to those who apply knowledge with innovation and resourcefulness to find new
paths - in business and in life." - Craig Lock and Bill
In this short piece, as we "pioneer in the
field of cyberspace", I'm sharing a few thoughts on the place of technology
in these early days of the "Knowledge Economy", which may be of
interest. My thoughts apply to my little (and "adopted") home country
of New Zealand in particular, but I believe the basic (very over-used
word!) PRINCIPLES apply world-wide.
Bill Gates once described the
"Information Age as the "Wild West of Cyberspace." A few years ago, he also
said there would be two kinds of businesses in the year 2001: 1. those online
and 2. those out of business!
What is knowledge?
receives an idea from me receives instruction himself, without lessening
mine; as he who lights his taper at mine receives light without darkening
me." - Thomas Jefferson
We are becoming ever-more a "knowledge society" -
with the rapid diffusion (big word!) and exchanging of huge amounts
of information daily. This makes the sheer volume of knowledge difficult
A few personal thoughts... I believe NOW is an ideal moment
in history to look with fresh eyes at the kind of society we want
to create, in a world, where knowledge is replacing the old sources of
wealth and power as the driving force in the world's most successful
In recent years we are seeing "little" New Zealand's
rapid transition from a pastoral to a knowledge economy (and society), as
we are fast "catching and riding the knowledge wave". I believe it's more "an
age of wisdom" in sharing information world-wide through the amazing power of
Businesses MUST "get with the times" and respond by
embracing the enormous international opportunities offered by the
Internet. It's either ADAPT or DIE ("a slow lingering death").
believe that we should be finding new paths for social and economic
development. New Zealand's economy and society need to be driven far more by
knowledge, technology and innovation than in the past. I feel we need to
urgently seek a STRATEGY for this "NEW KNOWLEDGE SOCIETY" that we are living
in. We should "forge, mould and hew a knowledge society out of the old by
catching this immensely powerful Knowledge Wave"... then riding it like
the giant waves from the winter storms at Waimea Bay in Hawaii - to the
absolute best of our individual abilities.
Here in far-off New Zealand
(near the bottom of the world), I believe we have an excellent foundation to
be extremely successful in the global economy. However, we must move
speedily ahead to be a far more "knowledge-driven" economy; otherwise
we could become "also rans" in the ultra-competitive global
I truly believe that many New Zealanders have not yet recognized that the Internet is the modern equivalent of the 'freezer
ships of yonder', that revolutionized our economy last century. As
we enter the twenty-first century, the Internet will be our 'key vessel'
for reaching global markets from these far-off "sleepy shores".
doing this we WILL find new paths for social and economic development.
Knowledge is replacing the old sources of wealth and power, as the driving
source in the world's most successful societies. We must become a "knowledge
export platform"...and that is the vision for my little business, Eagle
Productions based in provincial NZ.
In effect, we are creating wealth
through the commercialization of ideas. We are utilizing to the fullest, the
amazing creative potential of the human IMAGINATION to reach the
"The "digital divide": In the future there will be a widening
gap between those with the skills in the new technological age and the
"not so well off", those "poor souls", who have not put in the effort to acquire or update their computer and technological skills. It is a matter of
using our resources wisely in this "digital age."
Here in NZ I
believe, we need to be driven far more by knowledge, technology, innovation
and renovation. The first step is transforming the innovative spirit that
allows we "Kiwis" (New Zealanders) to turn no.8 wire into innumerable useful
tools around the farm, into a commercial operation. It's simply a matter
of "sharpening the pencil" of New Zealand's focus from agriculture to
Refocussing existing economies and enhancing existing
products (traditional, such as agriculture and horticulture)
through adding value via the world wide web. Utilizing the best of
the old, yet with the hope and optimism of the "new world".
Information Technology with all the amazing powers of the world wide web .
With the web and e-mail, we must always keep technology in perspective - by
using it for 'ease of communication at the click of a mouse', to make our
lives easier and market products and services around the globe efficiently
and cheaply in the early days of this "New Age of Wisdom"!
individual has a responsibility, a great opportunity, to utilize their utmost
potential to gab this "moment in history", this "heartbeat in
Make technology WORK FOR YOU -: for your (and your family's
good, your business and especially your country.
It's the spirit of
its people that makes a country, any country, great...so build not walls, but
"It is not what your country can do for you, but what YOU can do for your
country." - charismatic former US President, John F. Kennedy
spiritual is stronger than any material force, thoughts rule the world." -
the great and inspirational American philosopher, Ralph Waldo
"As with humans, a country, any country will become as great
as the thoughts, hopes, aspirations and imaginations of ALL
its citizens...and the loftier they are, the higher that country
will reach in fulfilling its unique potential." - Craig Lock
nations that will be successful in the information revolution may be large or
small, and are unfettered as to hemisphere. Assuredly, however, they will
have invested in the critical information, computer. social and
Internet infrastructures." (McGovern, 1998)
"I couldn't wait for
success, so I went ahead without it." - Jonathan Winters
And The Internet Went Boom!
To be successful in the Dot.com scheme, you
must also add an equally important factor to -- right time, right place
which is; with the right tools and knowledge.
Effective methods of doing business online!
With all these dot com failures so
rampant, you may question,
is it still viable to consider an online venture? The truth is:
while spectacular rise and fall of many dot com companies have
been overly publicized, sales through Internet are still
increasing by 20 – 25% each year. Even economic down turn of
the recent years has not hampered this growth.
What do People Want Online? It’s not what you think it is...
People want to accomplish
something online. The average Net user turns out to be a goal-oriented
person interested in finding information and communicating with others
– in doing something he or she set out to do.