The Good, The Bad and The Downright Ugly of Internet
By Gauher Chaudhry

If getting rich on the Internet was as easy as the many self-proclaimed experts claim it is, than almost everyone trying to make a living on the Internet would be rich.

Reading the classified ads in the many marketing ezines and on many web sites, you would think that everyone was making money on the Internet except you!

I have been marketing on the Internet for the last five years so I know how hard it is to make serious cash successfully on the Internet.

What is the Good?

The good is the fact that the Internet has given anybody the ability to make a decent living online selling products or services. People are not limited the same way as mail order publishers were before the advent of the Internet.

Most of the tools on the Internet (i.e. email) are free so the cost of doing business is very low. Compare that to buying a franchise for a fast-food restaurant and all the other start-up costs involved.

What is the Bad?

The bad part about trying to make a living on the Internet is that it takes a long time unless you are real lucky. You will see a lot of long-time experts claiming that you can make a decent living in a short amount of time, but the fact of the matter is that it takes the *average* person a long time to start making a serious income on the Internet.

Many people start an online business with big dreams but the sad reality is that it takes a lot of time, dedication and motivation to make it work.

What is the Downright Ugly?

You ready for the ugly? Did you know that 95% of people are losing money trying to establish an online presence?

So if you are in the 5% percent who are barely scratching out a living on the Internet, consider your self lucky.

With these type of odds, does it even make sense to start a business on the Internet?

Here is a quick list of tips that I have learned over the years to making it work.

1. Don't quit your day job until you start making a lot more than your salary. Remember, when you start a business on the Internet, you day job will still be your bread and butter. Your day job still pays the bills and is the money is a constant inflow of capital for your new online business.

2. Don't give up. Making a decent living on the Internet takes a good couple of years. Don't think the money will start rolling through the door in a few weeks.

3. Don't go cheap. You are not going to make a million dollar fortune using a Hotmail email address or a Geocities web site. Buy a domain name and build a reputable online presence.

4. Diversify your products and services. Back-end selling and repeat business are the key to online success. Develop many products or services that target your niche and keep selling them to your existing client base.

5. Deliver what you promise. Don't rip off or disappoint people. In fact, if you can over deliver to your customers, you will be well on your way to building a steady income on the Internet.

Use these tips as a foundation and with a lot of patience, you can join the elite percent of people who make a decent living on the Internet.

Copyright © 2002 Gauher Chaudhry, All Rights Reserved.

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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