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Create a Successful Web Site

(FeatureSource) Your Web site is a billboard in cyberspace that can promote your business effectively—if you design and promote your Web site properly. Here are some tips from “Guerrilla Publicity” ($12.95; Adams Media) by Frishman, Lublin, and Levinson to help you build a Web site that will promote your business by attracting new visitors and motivating them to return.

1. Make your site lively and entertaining. Create great content that visitors will look forward to reading.

2. Keep your content updated so the information you provide is always correct. State the facts clearly and avoid hype, buzz words, and jargon.

3. Update the look of your Web site so it's consistent with your other marketing materials. If your “business look” changes, revise your Web site to reflect your new look.

4. Employ appropriate technology to insure that every element of your site is easy to use.

Once your Web site is designed, “Guerrilla Publicity” authors Frishman, Lublin, and Levinson suggest the following ways to promote it:

Register your site with leading search engines.


Notify people via e-mail about significant news developments, updates to your site, and other information that may be of interest to them. Include a link to your Web site in the e-mail to make it easy for them to get there quickly.


Create a "media center" or "press room" on your Web site to make it easy for the press to use information from your site.


Test your site thoroughly to make sure it's easy to use, informative, quick to download, attractive, and that it reflects your mission.

"Your Web site can be one of your most effective publicity tools," explains Rick Frishman, co-author of “Guerrilla Publicity” and president of Planned TV Arts. "But, you must design and promote it properly."

Editor's Note: The best way to accomplish this is to hire a professional, experienced web designer like ICBS, Inc.

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