ICBS, Inc., Webdesign, development, maintenance, and web hosting

Custom Search

ecomhelp.com home
Internet Business
website design
website promotion
health links
stress management

Entrepreneurism Bible.com Links

entrepreneurismbible.com home
general business articles
business marketing/promotion
customer service, CRM
joint venture
financial management
general and inspirational
inspirational articles
legal resources
non profit
Patents, trademarks, intellectual property
miscellaneous links

3 Ways To Beat Your Competition
By Bob Leduc

You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.

1. Use Unconventional Marketing Methods

Most businesses use the same marketing methods as their competitors. Adapt some unconventional marketing methods to distinguish yourself from your competitors. Your unique marketing will attract more attention and get more sales.

For example, most online businesses only use online marketing methods to generate traffic to their website. By including some offline marketing, they can bypass the heavy competition online and produce more traffic - and more sales.

Tip: Print your best small ad on a postcard and mail it to prospects in your targeted market. Postcards are inexpensive and easy to use. Most recipients will read a brief message on a postcard.

2. Uncover Overlooked Markets

You cannot avoid competition when you market to the same prospects as your competitors. Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

Revise your ads, web pages and other sales messages so they appeal specifically to the unique interests and needs of prospects in your new niche market. For example, I recently spoke with a network marketer who singled out the following 3 niche markets. She customized her sales approach for each market to emphasize a different major benefit.

Stay at home moms: emphasizes the advantages of working part-time at home.


Corporate employees: emphasizes the opportunity to escape the corporate environment and build your own business.


Retirees: emphasizes the benefits of generating extra income without schedules or supervision.

3. Establish Yourself As A Specialist

One of the most effective ways to beat your competition is to establish yourself as a specialist in a narrowly defined area of your business. Prospective customers perceive a specialist as an expert in their field - someone with special insight who can to help them in a specific area.

You do not have to abandon your current marketing to establish yourself as a specialist. Just select a unique product you offer or a service you perform especially well and emphasize it in your marketing. Include testimonials from customers and endorsements from other experts to prove you are one of the best.

Tip: A service business that specializes can often charge a higher fee. Customers or clients expect to pay more for specialized service. Some will even consider your higher fee as evidence you are the ultimate expert.

You will have competitors as long as you are in business. But these 3 ways of positioning yourself will minimize their impact and allow you to generate sales with little or no competition.

Related Articles:

Great Content And Fish
In simple terms,  great site content is information your visitors want or need. It may be a set of drawings, maps, descriptions of how to do things, and so forth. The notion that content must be great prose is nonsense.

The 10 Success Basics For Your Online Business
There is no such thing as failure. You have to take action to do what people call "failing." If you take action you'll learn something. If you apply what you learn then you didn't fail and you learned a way to not get where you want to go. You learned something you know to not do again.

Don't Envy The Guru - Become One!
Who says you don't have what it takes to be a guru? Who's to say you couldn't become 'the expert' in a more specialized niche? If you think about it, you'll realize that you probably already have the knowledge inside you. Get ready to unleash the guru within!

Don't Do A Little Bit of Everything with Your Web Site
Years ago, Peter Drucker wrote: "Concentration is the key to economic results. Economic results require that managers concentrate their efforts on the smallest number of activities that will produce the largest amount of revenue...No other principle is violated as constantly today as the basic principle of concentration. Our motto seems to be: let's do a little bit of everything."

Copyright 2003 Bob Leduc

Bob Leduc spent 20 years helping businesses find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For information: visit: http://BobLeduc.com

[ecomhelp home] [ICBS Home]

Website Developed and Hosted By:
International Cyber Business Services, Inc.
Developers of holisticonline.com, 1stHolistic.com, and specialgifts.com
Copyright 1996-2007, ICBS, Inc. All Rights Reserved.