3 Ways To Beat Your Competition
By Bob Leduc
You will always have competitors. You cannot control their
activity. But you can minimize their impact on your
business. Here are 3 ways you can position yourself to
generate sales with little or no competition.
1. Use Unconventional Marketing Methods
Most businesses use the same marketing methods as their
competitors. Adapt some unconventional marketing methods to
distinguish yourself from your competitors. Your unique
marketing will attract more attention and get more sales.
For example, most online businesses only use online
marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy
competition online and produce more traffic - and more
sales.
Tip: Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients will read a brief message
on a postcard.
2. Uncover Overlooked Markets
You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and your competitors overlooked. You may uncover
a market you can dominate with little or no competition.
Revise your ads, web pages and other sales messages so they
appeal specifically to the unique interests and needs of
prospects in your new niche market. For example, I recently
spoke with a network marketer who singled out the following
3 niche markets. She customized her sales approach for each
market to emphasize a different major benefit.
3. Establish Yourself As A Specialist
One of the most effective ways to beat your competition is
to establish yourself as a specialist in a narrowly defined
area of your business. Prospective customers perceive a
specialist as an expert in their field - someone with
special insight who can to help them in a specific area.
You do not have to abandon your current marketing to
establish yourself as a specialist. Just select a unique
product you offer or a service you perform especially well
and emphasize it in your marketing. Include testimonials
from customers and endorsements from other experts to prove
you are one of the best.
Tip: A service business that specializes can often charge a
higher fee. Customers or clients expect to pay more for
specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.
You will have competitors as long as you are in business.
But these 3 ways of positioning yourself will minimize their
impact and allow you to generate sales with little or no
competition.
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