By Ewen Chia
Which 5 'secrets' gain you an upper hand over
your competitors every time?
It doesn't matter what race you're in or what you sell.
There're always going to be competitions threatening
your business, especially if you're involved in a hot
It's a catch-22 situation as such markets are where you
make the most money in the first place.
Look at it this way, even your local ice-cream seller
has his, or her hands full with competition.
Imagine doing business online where prospects are
faced with unlimited alternatives besides yours.
You've got to outperform and beat your own competitors,
before you become the beaten one.
Now I don't mean really going out there with a baseball
bat like a madman. Nor do I advocate verbal 'bashing'
which seems to be a rage that'll never go away.
There're far easier ways to deal with your competition.
Read on then, here are 5 staggeringly simple 'secrets'
to winning the race every time.
Secret One : Building Your Own "X-factor"
Customers are always looking for something different
In a scenario of ebook marketing, you may very well
be selling the exact ebook as a thousand other resellers.
Ask yourself : what will make customers buy yours?
In this example, you should create your own branding
and differentiation. For instance, make more profits by:
- Repackaging ebooks into unique packages
- Designing your own sales page for uniqueness
- Offering truly exclusive bonuses
- Presenting more professionalism
- Serving up better customer service
Brand yourself, be different and be bold. This is your
"X-factor" advantage which no competitor can copy. it's uniquely YOU.
As my good friend John Colanzi will say "stop promoting
products and start promoting you".
Secret Two : Become Friends
Secret number two out of "How To Make Friends And
Just kidding. But if you look at it in this way,
competitors are really the perfect 'business partners'.
Think about it. Both of your businesses are targeting
the same kinds of prospects.
So why not help each other?
Everyone wins by combining strengths.
The easiest method to do this is through Joint
Ventures, which can be for anything you dream of.
My principle is simple : find close competitors
and turn them into partners.
Contact them personally and propose a joint
venture deal :
- Simple link exchange
- Content exchange
- Ezine ad swaps
- Trading of products
- Joint authorship of ebooks, etc.
The possibilities are limited only by your boldness
Secret Three : Give To The World
This is not a big secret. No one likes the hard-selling
No one enjoys being sold to and being treated like
another 'number on the queue'.
On the other hand, everyone appreciates help and useful
They like to think they've made the buying decision on
their own will.
How do you use this to your advantage on the internet?
By offering visitors quality information that leads
them to wanting your product!
This may be in the form of web content, ebooks or
ecourses, and it's popularly known as the "pre-selling"
Not only does it increase your profits like magic, it
also heightens your credibility and trustworthiness to
I'd bet not many of your competitors are giving their
products away ;-)
Make it a goal to educate and inform and the money
will come automatically.
Secret Four : Be A Student For Life
Always continue learning and improving to race ahead
of your competitors.
Surf the web, participate in forums and do research
that relates to your market. Learn skills to improve
For example, if you can't write good copy, learn to do so.
If your new-found skill can lead to better website
and eventually more sales, wouldn't you want to learn it
As the old saying goes "learning is a lifelong experience".
What makes you think you can ignore this in your business?
Secret Five : Create Your Own Market
The magic phrase is "Targeted Diversification".
Expand CURRENT product into other related products
or services that your market will need.
The key is to provide solutions to your target market,
that are complementary to what you already offer.
Become a one-stop solution seller and make backend
more money from new and existing customers.
For instance if you sell an ebook on ezine publishing,
consider expanding into list hosting service or something
Remember the five principles above and really use them
in your life and business. You'll beat your competitors
at any race in no time at all.
How to create your web site marketing plan
Creating a web site without developing a web site marketing plan
is the same as planning for failure. A web site marketing plan
is essential not only just to survive but to continue to thrive
and expand your business. You should spend 80% of your time
marketing your web site. It's the life blood of your online
Simple Daily Marketing Plan
Are you looking for some simple ways to market your eBook, eZine or Website? Sometimes we are so focused on searching the Internet for the latest marketing schemes that we omit those simple ones that are in our face. Here's a list of common ones you can incorporate into your daily marketing plan.
Developing a Web Site Marketing Plan
Your marketing plan is the compass by which
you navigate. As opportunities arise or your business
environment changes, the objective and strategies in your
marketing plan will point you toward the best action.
Without a marketing plan, you risk becoming unfocused in
your marketing and are only guessing what might be best for