By Shahnaz Rauf
Trust is that one single factor that in itself can
propel your business empire beyond limits.
Just like you trust your lawyer, your accountant, your
doctor or even your hair dresser, you also
unequivocally trust all the other shops from which you
do your regular business: your grocer, your butcher,
your clothes shop etc. Similarly online, Trust has
always been a major player in unlocking the gates to
your business kingdom. With the emerging trends
towards believability and honesty, it is even more
So What is trust? It is basically a projection of
yourself or your image. The way your clients view you.
They respect your opinions, your expertise, your
integrity, your reliability and view you as an
authority. They totally believe that you will work in
their best interest. So how do you project that image?
Yes "How To Build Trust Online" can be a major
concern. Here are 14 do-able ways to build trust and
1. Provide complete contact information - name, email,
snail mail, and phone number.
2. Answer all communications promptly.
3. Create an `about-us` page... where besides
professional background you also put in some personal
4. Write a personal letter addressed to your client
emphasizing your credibility, your achievements, the
issue at hand etc. and place it on your website.
5. Put some of your personal photos - so your client
gets to know how you look and can trust you better.
6. provide honest testimonials from real people, put
these with complete name, place and at least website
link. With the prevailing concept of power-linking,
you can easily get as many testimonials as you want.
7. If your ad has appeared on TV or your press release
has appeared in the news, provide an "As Seen on" link
to the story or press release.
8. Announce a professional article with your
by-line/powerful resource box at least once every 2
9. If your articles appear in prestigious
publications, create an ‘My articles as seen on’
directory on your website, giving dates and names of
publications and online links where your article
10. Publish a periodic newsletter to maintain regular
contact with your clients. And try to help them out as
much as you can.
operation and procedure of work/code of conduct/
ethics on your website.
12. Tell your clients how many hours you will be
spending on their order, how much expertise and
technique you will be putting in, how difficult it is,
your exact method of operation. Display some finished
samples of your work.
13. Tell them how good you are, how well appreciated,
how many awards you have received.
14. Join organizations like icop or BBB and
prominently display their logos on your website.
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