7 Bullets to Making an Easy Sale
By Amin Khan
Let's say you already know
what a visitor actually want from you, since you're successful in driving
targeted traffic. Right? You've tried hard to get everything there is
to turn her down as a customer. That includes your website design, guarantees,
ease of interface etc.
But if you're successful in
attracting her towards your site, then why you're having trouble in
making sales? Here's the answer.
You've forgot, or ignored
to use the human psychology.
Yes! Psychology. It's like
the electrical element of a bulb. As the bulb can't produce light without
its element, marketing without integrating psychology doesn't generate
Now you don't have to be a
psychologist in order to make sales. Luckily there are 7 proven tactics
available for use. There's no hidden secret. You can use these 7 tactics
to make sales whenever you wish.
Here are the 7 bullets:
But remember! These bullets
work best if your site is highly focused and targeted. Also a good ad
copy with a little creativity is a MUST.
- Create Value
The first step to making sales
is getting your prospective buyer know your product. The best way to
do this is by creating value in your prospect's mind.
The way to create value is
by listing the benefits of your product, and then integrating these
benefits tactfully with your prospect's need and wants.
Increasing value can easily
be done by simply adding bonuses that cost you little or nothing to
add and create a 'package deal'. Of course, there are a lot of other
techniques too. If you're successful in creating value, you're half
way home. Be sure you have this basic ingredient in your overall marketing
- Give Her a Personal Touch
I guess it's self-explanatory.
Everyone wants to be given importance. One-to-one. Think yourself from
your visitor's mind. Would you like to purchase anything if you're not
given proper care and importance as a customer? I bet you don't. Everyone
Everyone wants to get honored.
Do you know the primary reason for the huge success of Amazon.com? Yes,
it's the 'personal touch' factor. They treat their customer as king.
Even if the customer is a hard nut, they have a policy to please him
till he gets satisfied. So, do include the personal touch factor in
your marketing strategy.
- Be Original
Create your own unique business
niche. There's no other better way to achieve success with sales than
having a niche business. If you're really serious about long-term business
success, this is crucial. Although, coming up with a niche seems intimidating
to some people, it's really easy to find one. Just keep reading my other
niche building articles to explore the niche magic.
- Ignite Her Desire to Capture Success
Success is a very powerful
word. Used positively with emotions, this word can do wonders. Use words
to paint a picture of life in your prospect's mind after they've bought
your product. A good technique is to activate your prospect's subconscious
mind by creating mental movies in her mind.
Writing, that is filled with
descriptive nouns and verbs conveys action to the reader's mind. It
serves as a secret in making your reader 'see', 'feel' and 'act' on
- Satisfy Her Idolization Needs
Have you ever wondered why
they choose Michael Jordan and not you to sell Hanes underwear? The
reason is simple, everyone has certain idolization needs - the desire
to relate to and connect with our "heroes". Don't take personally, but
I probably wouldn't buy underwear from you in a million years.
So try getting your product
positioned at a place, or on a famous personality where it can satisfy
your prospect's idolization needs.
- Proof Sells
Nobody wants to be a fool,
or get robbed. It's the human nature to have protection and security.
Before buying anything, everyone wants to know whether the product they're
buying is of quality, or not? Or, the money they're paying is worth
the product or not?
You eliminate your prospect's
skepticism by providing verifiable proofs. If your product have proofs,
you can easily eliminate her skepticism. To provide proofs, testimonials
can be used. Nothing works better than word of mouth. People want to
know how the other person has benefited from your product.
- Repeat, Repeat and Repeat
One of the most powerful tools
of persuasion is repetition. Advertising man and author Kenneth Goode,
in his 1932 book, "Advertising" wrote...
"As a matter of fact, the
greatest of all advertising tricks is that of persistently pounding
away at the same suggestion while still keeping the appearance of freshness
The more you repeat your
basic offer or basic reasons to buy, the more you will influence your
reader's sub-conscious mind.
The above bullets are the
proven methods to make sales. Have these bullets in your marketing shotgun
-- and fire them at your visitor. All I can say is Good Luck!
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