By Terri Seymour
There are many ways to creatively and affordably
promote your online business. I have tried all of the
following and they worked very well for me.
Joint Ventures - Participating in joint ventures with
fellow publishers can be a very profitable experience.
This could be anything from a group pop under window
to advertising each other's ezines in your welcome
letter. I also know a lot of people have had some
results with signature buddies, where you would swap
ads, so to speak, in each other's email sigtag.
Writing Articles - Extremely effective method of
building your reputation and your business. Writing
articles is not hard, just stick with what you know and
do not think you have to use big words to impress
anyone. People are just looking for understandable
articles with helpful info and useful resources. Write
as if you were talking to a friend.
Ad Swaps - Swapping ads, or running another publisher's
ad in exchange for him/her running yours, is a very
popular method of promotion. There are hundreds of
thousands of ezines on the net and most of the
publishers are willing to swap ads. When writing to
a fellow publisher, be sure to include a link to a sample
issue of your ezine. Introduce yourself and let them
know how you know about their ezine. Tell them about
your ezine and suggest a possible swap. There are
publishers who will even swap solo ads which is a great
opportunity!
Discussion Lists - Participating in discussion groups
can get you established as an expert in your field as
well as build your reputation as one who is there when
needed. This can bring you subscribers, customers
and clients. Always follow each group's guidelines for
posting and treat everyone with respect and courtesy.
Message Boards - Similar to discussion groups. Find
a few quality boards and visit regularly. Participate
and help whenever possible by offering your experience,
advice, expertise or support. Always follow the rules.
Free Ecourses - Compile a series of articles and turn
them into a mini ecourse. Give step by step info and
provide helpful resources to compliment said info.
Always provide links to your website, ezine and any
products that are applicable. You also want to have
your email on every page so it is very easy to contact
you. Assemble your course on a free autoresponder and
start offering it to your subs, visitors and submit it
to fellow webmasters for distribution.
Free Ebooks - Creating an ebook is not hard. You can
simply compile several articles that you or other people
have written. Provide tips, resources and information.
Offer your ebook to webmasters, ebook directories and
ezine publishers for distribution.
Free Directories - There are hundreds of
free ezine,
business, and website directories all over the net.
Take some time each day or week and submit your
heart out! The more places you get listed, the more
exposure you get.
Link Exchanges - Similar to ad swaps only you are
listing other links on your website in exchange for
your link being listed on their website. Set up a
special set of pages with different categories for
link exchanges.
AutoResponders - Autoresponders are used to mail out
follow-ups to ezine subscribers, requests for more
information, orders, article requests, etc. Effective
follow-ups can raise your sales substantially.
If you consistently use some or all of these methods,
your business is sure to grow. They have been very
productive for me and can be for you as well. If you
have any questions about the methods I have talked
about, please feel free to contact me. ;-)
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