Podcasting: What is it and how can it help your small business?
According to Wikipedia,
"A podcast is a multimedia file that is distributed by
subscription (paid or unpaid) over the Internet using
syndication feeds, for playback on mobile devices and
personal computers. Like 'radio', it can mean both the
content and the method of broadcast. The latter may also be
termed "podcasting". The host or author of a podcast is
often called a podcaster."
And you thought blogs and blogging were a mouthful! Let me
try to say the same thing with some English thrown in for
A podcast is a multimedia file (for example, mp3 or video)
that is distributed by subscription (you can sign up
through an RSS feed, iTunes, or directly from someone's
website) over the Internet using syndication feeds (RSS and
Atom are the most popular), for playback on mobile devices
(CD players, mp3 players and iPods*) and personal computers.
* For those who are thoroughly confused about what mp3
players and iPods are, here is a very quick explanation:
They are, by and large, the SAME THING. "iPod" is Apple's
brand name for their mp3 players. Mp3 players are
typically smaller than CD players so they are more easily
carried (or strapped to your arm while exercising, walking,
etc.) and many allow you to see video as well (television
shows, music videos, the podcaster's album art, a picture
of the CD cover for the artist you are listening to, etc.).
Some CD players are capable of playing both CDs (typically
wmv files) and mp3s -- so you can download the mp3 directly
to a CD. :)
I hope I didn't lose anyone.
Personally, I'm a visual person. While I love listening to
an audiobook on long trips, I prefer to read articles and
information than to listen to them. However, given the
rise in audio book summaries as well as podcasting, it
would appear that I am in the minority.
Our world has gotten increasingly "grab and go" and
podcasting allows the customer/client to subscribe to a
podcaster (read "entrepreneur") that he likes and
automatically get all the latest information from that
person via audio files which he can listen to in his car,
take to the gym, listen to on a plane, take on a walk. .
.you get the idea. As such, it makes sense for the small
business owner to jump on the podcasting bandwagon.
Take a look at your business and ask yourself, "How could
podcasting make a difference to my clients and my business?"
by Sandra P. Martini
What business innovations will you be implementing?
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Podcasting Do's and Don'ts
Consider following these simple podcasting tips to get the
most from your podcast and make it stand out from other
podcasts in the crowd.
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About the Author:
Online Business Coach & Entrepreneur, Sandra Martini
teaches small business owners how to create more success in
their business while maintaining their sanity and having
fun. For more information and to receive the special report, “7
Wealth-Building Secrets of Successful Entrepreneurs”, go to