By Cathy Goodwin
Here are some tips to turn your website
into a magnet for
attracting visitors, fans and
1. Certainly you want an attractive
website -- but visitors to
your site will be drawn in by your content.
2. Search engines pick up odd bits of content. The more content,
the more likely you'll be picked up in a search. Some visitors
find my site by typing in phrases I tossed off casually, such as
"moving with cats."
3. Design your web content backwards, starting with the search
terms your future clients use on their surfing expeditions.
4. Post your articles to your website. Include a note, "May be
reprinted if my resource box is included," and place your
resource box on every article page.
5. Lose the ho-hum, me-too ideas. "Set your priorities." "Divide
a project into manageable chunks." "Yawn."
6. Unless you are offering a new-to-the-world service, your
potential clients know what you do. They're surfing
to answer questions of "How" and "Who."
7. If you offer a personal or professional service, clients will
hire your personality, style and expertise. They may actually be
turned off by a list of "too good to be true" benefits.
Perhaps the worst advice I ever got was, "See what benefits your
competitors offer and list them on your site."
8. Be guided by the question, "How do people make the decision to
hire me?" Are you a professional service -- or a chocolate chip
9. Once your site goes online, it will look different. Visitors
will send you feedback and you will want to make changes.
Web designers charge for each change. You may have to become a
designer or marry your designer to keep your site economical as
well as up-to-date.
10. Do clients and web visitors say, "That sounds just like you!"
Do your articles get posted and reprinted and even translated
into other languages? You can learn to answer "yes" to all these
questions. Seek out help and practice as if you were training for
a marathon. In a sense, you are.
How to Make a Winning Home Page
To create a home page that
will rank well in the search engines and attract new visitors once they arrive takes some advance
planning. Knowledge of a few key points can make all the difference in the success of your site.
Great Content And
In simple terms, great site content is information your visitors want or need. It
may be a set of drawings, maps, descriptions of how to do things, and so forth. The notion that content must be great prose is
Sticky Sites Sell!
It is important to make your web site "sticky" if you want to increase your sales. A "sticky" web site refers to a web site that can keep its visitors on their web pages for a long period of time and also get the same visitor to return for a future visit.
Creating A Web Page That Spells Out Benefits
to Customers Effectively
One of the most powerful methods of marketing your products or services on the Internet today is to create a benefits web page. Let's face it, customers are interested in knowing how they will benefit from purchasing your products or services.