Creating A Web Page That Spells Out Benefits
to Customers Effectively
By Gauher Chaudhry
One of the most powerful methods of marketing your products or services on the Internet today is to create a benefits web page. Let's face it, customers are interested in knowing how they will benefit from purchasing your products or services.
Most companies waste precious space in brochures, pamphlets and web pages writing about themselves and not enough about the potential customer. Do you really care if a web
hosting company has been in business for ten years? No, not really. What you do care about is whether they can provide you with unlimited 24 hour support in case you have a problem!
Most customers want to know "what is in it for me?," if they purchase your products and services. You will quickly find potential customers tuning out to your sales message if you do not talk enough about how THEY will benefit by doing business with YOU!
Creating a benefits web page will also help create a perceived difference from your competitors. You and your competitor could be providing the exact same service that benefits the potential
customer, but you could gain a huge advantage by directly spelling it out to the customer.
An example of a benefits page for an Internet Service Provider could be as follows:
<-- Example Starts Here -->
Here are five good reasons why you should get your Internet access through Dave's ISP service:
We will provide you with unlimited 24-hour telephone support through our toll-free 1-800 line.
We guarantee that you will never get a busy signal trying to connect to the Internet or we will give you one month of free Internet access.
We will personally install the latest Microsoft or Netscape browser on your personal computer.
We will provide you with ten megabytes of free web space on our servers for your own personal web space with up to five different pop email accounts.
We have fast and reliable T1 lines, therefore your connection to the Internet will never be slow.
<-- Example Ends Here -->
This benefits web page explains specifically how a potential customer will benefit by doing business with Dave's ISP service. Ken's ISP service could provide exactly the same benefits listed above and even more, but without specifically stating it anywhere; Dave's ISP service will get the sale.
Think about the products and services that you sell. How does your potential customer benefit? Once you get those points down on paper, create a web page where your customers can view those points. It does not necessarily have to be about the products or services that you sell. It could simply be about your business or the services your business provides.
"You will always receive friendly and courteous treatment from our expert staff here at Dave's ISP service."
Some advertisers do not realize how powerful a simple statement like the one above can be in persuading a customer to do business with your company. Tap into the human mind and make the customer feel confident about doing business with you rather than your competitors.
I have used this strategy when it comes to selling advertising space in my ezine with great success. I specifically state why an advertiser should advertise in my ezine rather than a competitors. This has dramatically increased my conversion ratio from a simple prospect to a satisfied customer.
Do not let your competitors steal your sales away. Gain a competitive advantage by setting up your benefits web page today!
Copyright © Gauher Chaudhry, All Rights Reserved.
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to firstname.lastname@example.org with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business!
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