by Hans Klein
Have you ever been pulled into a good story and feel like you
have to keep on reading to find out what's going to happen next?
Of course, you have.
Attention-grabbing stories are everywhere in our lives. They are in the books we
read, the television shows we watch; comedians use them all the time to get their
jokes across; politicians use them to persuade millions, and
advertisers use them every day to SELL thousands of products
every day.
On the internet, stories are a powerful tool to increase conversion
rates of your product. Stories allow the reader to visualize why
they need your product, and they feel closer to you because you
have made them aware of a new choice they have at this moment
of their life.
Creating compelling stories requires practice, but when you get
the right message across, you will be able to connect with your
prospect and then close the sale more often than with
emotionless words.
7 powerful story ideas
1. Childhood stories- Growing up comes with many
difficulties that we all have to go through, and we can all relate
to common moments of our youth.
2. Funny situations- Everyone likes someone with a funny
story to tell, and this builds a feeling that this is someone we
can trust and like.
3. Nostalgic memories of the past- When people look
back at the past, it always seems better than when we actually
lived it. People want to remember the things that brought them
happy moments in their lives.
4. Embarrassing moments- Whenever one of these stories
is told, it grabs our attention because we like to hear stories
that shock and interest us.
5. Moments of success- One of the most famous headlines,
and one of my favorites, is 'When I started to play the piano,
everyone laughed, but when I started to play...' The largest fear of
people is not death, but presenting in front of many other people.
When you triumph over these fears, people begin to admire you and
want to listen to what you have to say.
6. Moments of realization- Tell when you hit rock bottom
and how you realized your life had to change. Then tell how your
product helped you accomplish a difficult task that you faced
when changing your life.
7. How you came up with the idea for your product- If
you are struggling with coming up with a story, just create one
as to how you came up with your product and why it is so useful.
6 steps to write a story that sells your product.
1. Before you get started, make sure you quickly tell
what's in it for the prospect. This is usually done in the form
of a headline. By doing this, your customer has an idea as to
why he should keep on reading.
2. Tell what you learned from the story. If you want to
tell something, you need to have a point to your story. The
point of the story should be designed to sell your product
later on.
3. Create a transition moment where everything turned around. -
The purpose of this in the story is to show how your product (or the
information you put into your product) helped you and why it will
help the reader.
4. What results do you guarantee your prospect?- Always
let you customer visualize what they can achieve. Will they lose
20 pounds? Will they make $2403 dollars? Paint them a picture of
how you achieved the results that they can achieve also.
5. Answer objections- Do this by including objections you
had during your story. An example would be something like, 'During
this time, I was skeptical, but then I realized the product was well-
worth the price because...'
6. Call to action with bonuses- Once your story has been
told, you need to tell them to purchase your product. Then, to get
them excited, throw in some bonuses so they will feel an impulse to
buy quickly.
Stories can be used in almost every type of advertisement on the
internet. Even if you only use a few lines of one to direct people's
attention to go to your webpage, stories can be very effective.
So, if you want to dramatically improve your response rate and
sell more products, get writing!
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