One of the first skills anyone new to business has to
master
is the art of writing an ad. To promote a product or
service
we need to advertise and for this we need a well
written power- packed ad. Its a lot more difficult than it
seems.
One of the oldest formulas around which still holds
true today is.
A ………ATTENTION
I……….. INTEREST
D……….DESIRE
A……….ACTION
An ad cannot produce results if it is not seen. It must grab the
Customer's attention. It must evoke interest and desire and must
always end by inviting action.
HEADLINE. This is the most important part of any ad. Keep it
simple and short with strong attention getting words. (E.G Free
Money New Win.) It gives your customer their first information
about the ad. The success of the ad will depend whether or not the
reader's interest is held. The reader's self interest is always
close to the heart. This needs to come across within the headline.
BODY Here is the heart of the ad. It should offer information and
answers to reader's questions. Use clear simple English and be as
specific as possible. Get as many details down as possible within the
message. Don't put your email address if possible as this is how
spammers collect them. Put a link to you website if you have one and
give a phone number if you can.
THE FINISH Always finish the ad with an invitation to act.
E.G. Visit www…………ORDER NOW/ SIGN UP NOW
Always jog down any ideas or bits of information you come across.
It will provide material to produce an effective ad copy .
Produce different versions of your ad. Test and track each ad.
Always work smarter not harder. Only spend money and time
on promotions that bring results.
Good luck and all the best.
Sue
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A very good list and short descriptions.
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Be very careful about describing what it is you do too soon or in too much detail. Why? Because: It's Not About You, It's About Them.
