By Grady Smith
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO
Asking questions in your sales letter is a powerful way to truly
engage your readers. It creates a need for an answer, and
separates the buyers from the uninterested.
Of course some believe that by asking questions you run the risk
of someone responding "no", and therefore, they won’t read your
sales letter. While this is true, if you ask the right questions,
you’re deeply engaging those that are interested. And those that
stop reading weren’t going to buy anyway.
Here’s how it works:
By reading this article, I know that you are interested in
increasing the response of your sales letter. And understanding
this, if I created a product that offered to teach you these
techniques, I would ask certain questions that would keep you
interested.
For instance:
"Do you want to learn a simple technique that takes less than
2-1/2 minutes of work, but will instantly double the response of
any sales letter you apply it to?"
"Would you like to learn the 3 words you can add to your headline
that will guarantee everyone will read your sales letter? I’ll
reveal the answer within this letter".
Those interested in learning these techniques will keep reading
to find out the answers. And those that don’t keep reading aren’t
interested in my product anyway, and no amount of selling will
get them hungry for something they simply don’t want.
2) GUARANTEE EVERY BENEFIT YOUR PRODUCT HAS
Your guarantee is a powerful way to make prospects believe in you
and your offer.
But it’s not enough to say you guarantee their satisfaction.
Instead, spell out each strong benefit your product offers, and
then guarantee it.
"Order now and you’re guaranteed to lose 14 pounds in the next 21
days, you’re guaranteed to start feeling energized from the first
day you use this product, and you’re guaranteed to find this is
the easiest way to lose weight because you’ll no longer crave the
foods that harm you. So, if you don’t lose at least 14 pounds in
3 weeks, if you don’t feel a super surge of energy starting on
the first day, or if you don’t find this product makes losing
weight as easy as lying down, worry not. Simply return any unused
portion and you’ll receive a full refund."
3) MAKE YOUR BONUSES WORK FOR YOU, NOT AGAINST YOU
When writing your sales letter, you work hard to make your main
offer exciting and desirable. So, after all that hard work, don’t
lose them by skimping on your bonuses.
Bonuses are the last items prospects will see, and they’re what’s
going to stick in their mind the most as they think about
ordering.
So spend some time writing strong bonus copy. Go into detail
about every benefit. Tell them why they need it. And make sure
it’s a product that’s compatible with your main offer.
4) USE WORDS THAT CREATE INTEREST
From your headline to your close, you must constantly engage
those reading your letter. And a powerful way to do this is by
using words your prospects don’t expect to see.
Yes, strange words draw reactions. They start a thought process.
They make the reader jump out of their hum-drum life and think
about why you’re saying what you’re saying.
What kinds of words can you use?
Just about anything. I’ve used phrases like "Rabbit-Cash
Multiplication System" in a sales letter that pulled a great
response. It’s strange, and the reader is almost forced to read
on to find out why this system has such an off-the-wall name.
5) DEFINE HOW YOUR PRODUCT IS UNIQUE
This is essential if you have any competition at all (and most
of us do). You must differentiate yourself from the others that
offer the same product or service.
How?
Find the biggest benefit of your product, and see how it compares
with your competition.
Do you cost less while not sacrificing quality? Is your product
the only one that ____________?
If you can take a desired benefit, turn it into something that
can only be obtained through you, then I guarantee your sales
will increase dramatically.
Related Articles:
Strangely Powerful “Visual Impact” Technique For Writing Stronger Sales Letters!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I’ll show you exactly how you can do this for your sales letter.
I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy
The most important lesson you must remember is this: If you
learn nothing else but the proper use of psychological
principles in writing sales copy, you will always make more
money than you'll ever need.
8 Tips for Writing A
Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The headline of your piece will either makes your reader so excited they'll want to read the rest of your ad, letter etc. or it will make them switch off completely.
