Joint Ventures Can Help You Reap Big Profits
By Gauher Chaudhry

Joint ventures are one of the most effective marketing techniques being used by Internet marketers today. Joint ventures are where different parties pool each others marketing resources together to achieve a profitable outcome. Joint ventures usually benefit both parties more than if each party had attempted to do the marketing campaign on their own.

One the first joint ventures that I got involved in was for my first ebook "EZ Money With Ezines." There were literally thousands of individuals I wanted to reach, but I knew that I would need help in reaching all these people.

What did I do?

I contacted a number of other ezine publishers and asked them to review my ebook. If they liked the ebook, I asked them to endorse it in their next ezine and they could keep a nice percentage of the profits made from any ebook sales.

Endorsements are one of the most powerful marketing tools that can be used to promote a product or service. An endorsement is simply when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy it at the end of the endorsement.

The reason why endorsements are so powerful is because they come from someone that is trustworthy or who has developed a favorable reputation.

Most of these ezine publishers that I went into a joint venture with had developed trusting relationships with their subscribers, so I knew that if they endorsed my book to their lists, it would generate many sales.

The response to written endorsements for a product or service on the Internet far outweigh those from classified ads. You don't need someone famous to endorse your product or service on the Internet. You just need to find someone who has developed a good reputation.

If you can get into a joint venture with other people who will endorse your products or services, you can quickly watch your sales skyrocket to the roof. If you have a product or service, give it away free to the people who have developed a good reputation and can reach thousands of people. Ask them to endorse your product or service if they like it and offer a share in the profits. The publicity you will get will far outweigh the cost of the your product or service!

Forming these joint ventures worked well for me and I will definitely contact these same ezine publishers when I release my other ebooks that are in the works.

A new joint venture that I am working on is trying to link up web publishers with web advertisers. My company has developed a site where advertisers can bid on keywords and text links.

But in order to generate traffic or clicks to BulletBid.com, I recruit web publishers to put text links and search boxes on their web sites. I offer them a fixed fee for every text link click or search from their search forms. I basically work as the middle-man between the advertisers and publishers.

You can consider it a three-way joint venture so that all parties win in the end. The advertiser gets targeted visitors, the publisher receives advertising revenues and I receive a commission for providing the service between both parties.

I have only touched on two types of joint ventures (endorsement and brokering), but there are still many other types of joint ventures that you can participate in (i.e. advertising co-op). Don't underestimate the power of joint ventures as they could finally be the key to your online success.

Copyright © 2002, by Gauher Chaudhry

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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