Your Content Could Be A Hidden Treasure
By Gauher Chaudhry
In the early days of the Internet, it was very lucrative to set
up large web sites with many pages and sell banner ads to
generate revenue. In fact, for some web sites, banners ads was
the sole revenue source for the company or individual.
Now that banner advertising has basically gone belly up on the
Internet, many marketers and companies have walked away from
these money losing web sites without realizing that there is
still a potential to make money. They just leave these web
sites sitting on the Internet collecting cyber dust while they
pursue other online ventures.
Information is still and always will be in demand. You can
still take the information at these sites and convert them into
many unique products that can be sold at a profit.
For example, there are many former ezine publishers who gave up
publishing long ago that still have archives of old valuable
information. It wouldn't take that long to create an ebook of
all these old articles and sell it for a profit.
Why not turn some of your content into an audio course? You
could easily compile some of your articles into a short audio
course that could be part of a series. It is not very expensive
to do this.
A lot of marketers are now taping interviews with other
marketers and selling them as audio courses over the Internet.
You can create these files as streaming audio or convert them
into MP3 files.
Since reprint rights are very popular right now, you can even
sell the reprint rights to your content to other marketers. Not
only will this mean bottom lone profits for you, but your
content will reach even more people.
This means more exposure for you.
Many smart Internet publishers are now converting their content
into online calendars and screen savers that people can download
for free. These kind of software programs also get passed
around. With your web site or name plastered in these programs,
you will get additional exposure for free.
One of my own entertainment web sites that I created a few years
back had been sitting around making me very little money. I was
seriously contemplating selling the domain name and all the
content on the site. I advertised the sale of the site on a few
web sites dedicated to "selling your web site", but I received
The site had taken me years to build and I knew it was worth a
lot more than the offers I was receiving. I wanted to test the
revenue potential so I took a risk and contacted a major
publishing company and asked them if they wanted to publish the
content on the site into a book or calendar.
I just recently received an email from the publishing company
and they replied that they love the content and would consider
turning it into a book that will be sold internationally.
One simple email is all that it took. I said to myself when I
sent the email, "What do I have to lose?" That little bit
of courage now means thousands of dollars in future profits and
major international exposure.
The other day, a major cell phone company here in Canada has
launched new services on their cell phones such as horoscopes,
trivia and jokes that subscribers can receive. I thought to
myself that my content would fit in nicely alongside these new
What am I going to do about it?
I am going to approach this company next week and see if they
would be interested in licensing my content. What do I have to
lose? If they say "NO," then it is not a big deal.
The point that I am try to get across is that you should never
underestimate your content even if you feel that it is
A famous saying is, "One man's garbage, is another man's
You might think that the content you have is useless to
yourself, but don't underestimate the number of people in the
world that might actually value your content.
Copyright © by Gauher Chaudhry
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to firstname.lastname@example.org with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands of dollars in
the ezine publishing business! http://www.ezmoneywithezines.com
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