By Shelley Lowery
Since starting my Internet business back in 1997, I have
learned many lessons along the way. These lessons have
played a major role in my success, and I'd like to share
them with you.
Collecting your visitors' email addresses should be one of
your top priorities.
Start collecting email addresses the moment you put your
site up. Developing a list of targeted potential customers
is an absolute must.
Although publishing an ezine is usually the best route to
go, it is not a necessity. You can use your list to send out
web site updates, product updates, or whatever you'd like.
Your web site can either make or break you.
A professional looking web site will play a major role in
your success. If you aren't secure in your abilities to
design a professional looking site, you will be much better
off hiring a professional.
Lesson # 3
If you want to make a lot of money, you must create a niche.
A niche fills a specific customer need.
People want products and services that fulfill a specific
personal need. If you are the first to fulfill the need,
you'll reap the rewards.
Lesson # 4
Generating web site traffic takes a lot of time and effort.
The key to generating a lot of traffic to your site is
getting your link on as many sites as possible. Sure,
listing your site with the Search Engines is your first
step; however, you must not solely rely on Search Engines to
bring you traffic.
My two biggest traffic generators are as follows:
Affiliate Program - Having your own affiliate program is one
of the best ways to get hundreds, even thousands of links to
your web site.
Providing a Free Product or Service - Providing your
visitors with a free product or service is a great way to
drive traffic to your site.
For example, I offer a free article syndication service.
This service provides free content for web sites branded
with a link to my site.
Lesson # 5
Selling your own products and services is much more
profitable than marketing affiliate programs.
Some of the top Internet sellers include: