Growing Your Business In CyberSpace
By Mark Sincevich
A synopsis of Philippa Gamse's
Presentation to the National Speakers Association, Washington DC chapter on
Saturday, January 10, 2004
Someone had asked Philippa why Websites are
such a 'pain' in a pre-seminar question. Her opening reply was simple,
yet powerful, "when you stop improving your site, you stop growing." She
believes that Websites are a work in progress much like a business plan or
one's own self-improvement. In fact, the first question you should ask
yourself about your own Website is, "What does it really do for
The second question is "Who is your audience?" You
see, websites are really a lot like a business plan! If you are trying to
attract prospective clients, then each individual page on your site should
offer something of value to your audience. The number one way that Philippa
adds value to her audience is through her articles. The best way to keep
getting top listings with the most popular search engines such as Google,
Yahoo! or MSN, is to constantly change or add content. Her articles
add value to her audience and are her number one search engine strategy.
Maybe this is why she doesn't cold-call. Her customers tell her that they
have seen her name in multiple locations before they call her
She said that we should think about the emotional
connection that our website makes. How does your website represent you
when you are not there? Unfortunately most websites are not a
true reflection of what we do and who we are. The reality is that our
websites need to become an expertise center. We need to show a clear benefit
such as how our programs will increase the creativity and balance of a
prospective customer. Every page should have a strategy, a way to increase
our database and provide a call to action.
Philippa also believes that
each web site should have a dynamite testimonial across the front of the
homepage, because testimonials are the least-viewed section on every website!
She recommends that we pull out our testimonials and sprinkle
them throughout our site. And when we think of testimonials, we should be
thinking about the substantive ways that we have helped our customers. If we
attempt to be clear and specific about our program benefits, why not be clear
and specific about their outcomes from real customers. She recommends that we
have specific testimonials for specific programs. Talk about maximizing
In order to get started, Philippa wants to know what we
have done today to improve our website. Two days after her seminar,
I added a question and answer section and submitted my site to a dozen
search engines. My next step is to write another article. What are you going
to do today to improve your web site, your business and even yourself? She
encourages you to contact her about the changes you have made.
Choosing A Business Model For Your Online Business
Whether you already have an online business or would like to start one, developing a business model is a must. A business model spells out how you are going to generate revenue from your business.
The Amazing Website Makeover For Dramatically Increasing Sales!
getting your website at a better conversion, you can always make
more money with the traffic you have.
The Global Concept of Web Development
Web development is quite complex, because there are so many disciplines involved. It takes some skills to build a web site that delivers exactly what you want, with a good layout and with community building.
And you need to know technical aspects as well as research and marketing, promotion, writing, etc.
Top Ten Lessons Learned in Internet Business
Since starting my Internet business back in 1997, I have learned
many lessons along the way. These lessons have played a major role
in my success, and I'd like to share them with you.
(c) 2004, Mark Sincevich. All rights in all media reserved.
Mark Sincevich is a professional speaker, photographer
and author of two books and numerous articles. He works with organizations
to increase their creativity, balance, leadership and personal development.
He can be reached at 301-654-3010, or http://www.staashpress.com.