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Ten tips for choosing a good domain name
by Tim North

What makes a good domain name? Well, it's a subjective issue, of course, but here are ten tips to point you in the right direction.

1. Good domain names are easily memorable and easily typed. Generally this means keeping them short.

2. Hyphens should be avoided if possible. When I chose BetterWritingSkills as a domain name, I deliberately didn't include hyphens. I agree that it would have made it easier to read (Better-Writing-Skills.com), but the problem is that it is more difficult to *say*.

If someone asked me for my web address and I said "better hyphen writing hyphen skills dot com" I certainly wouldn't expect them to remember it.

The bottom line with hyphens is that most domains don't include them. So, when you tell someone your domain, they'll probably try typing it without any hyphens.

3. Use a plural form if this seems more natural. If you're selling toy trains, I'd go with "toytrains.com" instead of "toytrain.com".

4. Domain name search programs can help you to choose variations on a name. One such program is "Mozzle Std 2.30" which you can download for free from this address: http://www.simtel.net/pub/pd/54228.html

Programs like this are a great help when you're trying to think of a new domain name. (Mozzle's "Advanced Search" feature is particularly useful.)

5. If you're marketing your products and services primarily to users in a single country (other than the US) then seriously consider using that country's top-level domain.

For example, if you're retailing products primarily to New Zealanders then choose to end your domain with ".nz". In Australia, use ".au" etc. This will help to identify your site as a local one.

On the other hand, if you're marketing your products or services globally (or if you're in the US), use ".com" as your top-level domain.

6. Don't use words that are tough to spell. Similarly, don't use words that are spelled differently in some countries. For example, "ColorChart.com" may confuse those of us in the Antipodes who would probably expect "ColourChart.com".

7. Ensure that there will be no trademark or other legal problems with the domain name you choose.

8. Brand names (e.g. BarnesAndNoble.com) may be preferable to generic names such as "books.com". For many years, it was assumed that generic names were hugely valuable. (Indeed during the late 90s, some generic domain names were selling for millions of dollars.)

These days, many analysts argue that a domain name that features your brand name is more important. For example, if you've invested time and effort building up your brand name (Toyota, for example) you'd be better of using Toyota as your domain name, rather than something generic like "GreatCars".

9. Avoid domain names that are too similar to existing ones. Not only do you want avoid legal issues (tip 7), but you want your brand to be distinct from that of your competitors.

10. Remember, you don't *own* your domain name. You're merely renting it for a specified period. Don't let your domain name expire, or your competitors may snatch it out from under you.

Related Articles:

The importance of having your own domain name
This article tells you why you need to have your own domain name in order to get a high ranking in the search engines and to provide credibility with your customers.

Domain Names: A Double Edged Sword
There has been a lot said recently, about the need to have a domain name for your business but consider some of the following before you decide when, or if you need one.

Domain Naming for Prosperity
Great misconception about domain names has quickly spread over the web and seized a lot of minds of internet entrepreneurs. It is time to put things on the right track, presenting other side of the domain name "medal" as well as going through the "check list" of the proper domain naming.

Gain Fame Playing The Domain Name Game
Make your domain name stick in the mind more effectively! Uncover the five essential elements of a magnetic domain name in order to improve your visibility, boost your traffic and increase your credibility!

You'll find many more helpful tips like these in Tim North's much applauded range of e-books. FREE SAMPLE CHAPTERS are available, and all books come with a money-back guarantee. http://www.BetterWritingSkills.com

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