copyright (c) by Pavel Lenshin
Great misconception about domain names has quickly spread over
the web and seized a lot of minds of internet entrepreneurs. It is time to
put things on the right track, presenting other side of the domain name
"medal" as well as going through the "check list" of the proper domain
Too little has been told. The things that I’ve heard make it even worse. Better
nothing, then worse.
Tell me your Domain name and I will tell you how
successful you are.
For the last couple of months I’ve heard many
arguments claiming that my domain name should be based on
keywords relevancy, you web-site focused on. Let me ask you
The answer is obvious, these SE (Search Engine) “experts” project that
this tactic will help to raise your Web-site SE ranking on several
positions up. In other words, they advise me to pick up a name for my whole
Internet Business as well as my Web-Site, with the only aim to have a chance
to suite, trick or cheat SEs. Wow, I must be hating my own
Let me ask you another question: why there is
Coca-Cola instead of Candy Water or Mercedes Benz instead of Comfortable
Car? Do you still want to name your eBook selling Web-Site something similar
to eBookSell.com instead of a real Brand name for your business? Don’t you
know why there is Google.com, Amazon.com and Yahoo.com instead
of GreatSE.com, Bookshop.com or Index.com? Imagine that you are a real car
manufacturer. Are you going to name your car “Fast Car” or give some really
I may guarantee you that these keyword tricks will bring
you nowhere. While keyword based domain name or other tactics like
expressive use of <h1> tags instead of <p> may raise the
relevancy for that particular keyword in the short-term prospective, you
cannot rely on these tricks forever, because if you do, other guy will
outsmart you simply by having more web-pages with more valuable information
and your <h1> tags along with white text on white background tricks
Don’t forget also that SE indexing algorithms are
constantly changing and what proved to working yesterday, may not
Besides HTML code may be easily changed, bad domain
name cannot, at least, for a year, so you had better give your business a
domain name it deserves, with a strong Brand and USP from the very beginning!
There is no brand in “eBook Selling Site” or “Best Search Engine Traffic”, no
one will ever remember you! So be smart and chose the right name for your
e-business. Done with that!
2. Next. No arguments that your business name
should be relatively short. Your domain name does not differ, it should be
the same or even shorter. If your domain consists of three or more words try
to use appropriate acronyms or abbreviations. Don’t suggest you to use
“hyphens”, “misspellings” or “numbers” (if your official business name
doesn’t have them). These “eye-soaping” won’t positively influence
your business image also.
Is it difficult to create another “Google”?
No. Is it difficult to imagine “Overture” instead of PPC Search Engine?
No, billion times "no". What you need is time, wit and imagination. If you
don’t have something of the mentioned, then ask someone who has. Tell you the
truth, I don’t have very small vocabulary, so for my next project I will
search Webster, Latin dictionary or try to ask friends about some useful
ideas on that subject. Just make sure your domain wouldn’t be translated as
something stupid on the language of the country you are planning to work
with. Can it be even easier?
3. Third point. How to check what you
domain name is worth? Imagine that your business has reached a billion
dollar status, you have a corporate skyscraper with an extremely big
corporate flag 100-by-100 meters wide (3,000-3,000 feet wide) that is hanging
on the very top of your building with the name of your business on it. So
does the name that you have imagined suit that corporate flag of a billion
The domains like Amazon.com, Overture.com,
Google.com, eBay.com or even GoDaddy.com are perfect examples of
what direction you should move. My-Cool-PPC-Search-Engine.com
or BestOnlineBooks.com are the worst examples of the domain names you can
Answer another question. Does your domain leave some
“taste” in the minds of your visitors, or it is “just another one” name?
Does your domain as well as WS transfer any hidden or obvious message or is
it “flat” and simple as a log? Remember: your branding policy of the WS and
Domain name should provoke emotions, thought, curiosity or
desire. PayPerClickSearchEngne.com is pay per click search engine. I know
that, you know that, what next? Overture.com tries to make your subconscious
imagination work. It has unique abstract inner meaning. Wake me up in the
middle of the night and I will tell you that Overture is the best
PPCSE, despite the fact that Overture’s meaning has very slight connection
to what a PPCSEs really are.
4. The domain name you choose shouldn’t
offend your auditory and be liked by You. In other words, try to avoid
“angels” in dealing with public and make your name you are proud of. The
last notice is very important. Everything that is connected with your company
even including the look of PC you are working on should arouse positive and
pleasant emotions only. You should be proud of your own business like the
majority of Americans are proud of The United States.
Well, like I said,
your business goes the same way it is called. Are you fond of your name? I
hope you are.
We want to give you differing viewpoints in this forum. However, I
like to point out that you should read all articles and select the best option
based on your circumstances rather than blindly following one viewpoint. The
selection of domain name is one such issue. What this author is saying that do
not just follow the herd in selecting yours.
What the author do not point out
is that with names such as yahoo, google, overture, etc.. the companies had
spent millions of dollars to make it a "household" name (well,
overture is still not a household name.) If a small business takes this
approach, its domain name may never be known as they do not have the marketing
muscle to get the word out. We, at ICBS, feels that you should select a domain
that is easy to remember. Avoid 40 character names, and the names that can be
easily mistyped. If it says something about the content, that would make it more
relevant. So, do not run and pick all Latin words that is difficult to
pronounce. When you have grown your company to a billion dollars, you can hire a
media consultant and change the name and back it by promotion. Yes, companies do
that all the time.
Dr. J. Mathew, Chief Editor
The importance of having your own domain name
This article tells you why you need to have your own domain name in order to get a high ranking in the search engines and to provide credibility with your customers.
What's In A
Name ... Selecting the Right Business Name
500 people, already in business, how they decided upon their
business name and you will get 500 different answers. Everyone
has a story behind how they chose their business name.
Domain Names: A Double Edged Sword
There has been a lot said recently, about the need to have a domain name for your business but consider some of the following before you decide when, or if you need one.
copyright (c) by Pavel Lenshin